How To Elevate Your Personal Brand
Creating a personal brand can benefit almost anyone from an assortment of professions in our modern world. In this article, I will be exploring a variety of ways in which you can upgrade your personal branding and upping your style stakes at the same time. Continue reading to see more.
Maintaining a personal brand can be vital in the digital age, not just for celebrities, bloggers, or an influencer but even for business professionals, entrepreneurs, and anyone who wants to boost their social standing. In these next steps, I will examine innovative ways to enhance your existing brand or even take the giant leap of a total rebrand.
Defining Your Personal Brand
To start the rebranding process, you need to take some time and consider your values, passions, and unique qualities that set you apart from the competition in your field, allowing you to craft a compelling brand image.
Design A Logo And Visual Identity
Almost all companies use a distinct logo that provides them with a visual identity (such as Apple or Nike), and you should aim for the same end goal. You could utilise your initials to create a symbol, alternately put your thinking cap on and create a graphic that defines you. Once completed, this visual manifestation of your brand will make you recognisable worldwide.
Curate Your Online Presence
Your online presence is crucial, mainly thanks to how far your brand can reach with a few simple clicks. Social media profiles (such as Instagram), website, and LinkedIn business account should all feature the same logo and name to stay consistent – additionally, aim to share content across the web that offers up your core values and expertise in your field.
Dress The Part
Use your clothing and outfits to express yourself, using a colour scheme, style, and editing theme (especially if your niche is fashion/photography/media). This way, your brand can be instantly recognised by mixing your fashion choices, colours, and editing. Additionally, power dressing is a way to show confidence to others in the business world and potential customers; an empowered look will gain you respect and trust in equal measure. Nevertheless, opting for a combination of comfort and style is key and a sure way to success.
Network Strategically
Do not underestimate the power of networking to improve your personal branding – make time to attend various events in your industry to engage with peers, mentors, and others with the same goals. Networking is a skill in itself, and a successful evening can easily open doors and new opportunities for you.
Visual Advertising
You can use the power of advertising to boost your personal brand in several ways, from real-life advertising methods, unique private number plates, or even the classic business card – check off the following points to elevate your status.
Physical Advertisements – consider adverts in magazines, newspapers, and leaflets, or if you are feeling flush, aim for large billboards in prime driving spots (even better if they are located in high-traffic commuter areas).
Digital Advertisements – alternatively, create banners that can be featured on other websites with comparable readers and viewers as your own, building up your traffic and spreading your brand awareness further afield.
Custom Car Number Plates – If you are a high-flying businessman, your car is a firm way to increase your status, and you can elevate this further using a private plate on your vehicle. Personalised registrations allow you to offer a memorable statement each time you hit the road with popular options such as your initials, meaningful word, or brand name.
Business Cards – The humble business card will always be vital to spread your name and business, especially at events, parties, or networking functions. The digital world has reduced their relevance, but a well-designed card slipped into a wallet is something tangible many businesses have neglected in recent years (so jump ahead of the competition and make an appointment at your local printers).
Final Thoughts
Your brand perfectly reflects who you are, your aspirations, and your capabilities. Ensure you treat it as an important asset, and you can use it to open doors, inspire those around you, and create a massive, long-lasting impact. Consider your personal brand as your legacy to the world, which you can shape and define as you see fit. Will you be taking note of the tips in my latest article? Let me know in the comments section below.
