Your Average Guy

How Creators And Sellers Can Use AI To Make Product Explainer Videos That Convert

How Creators And Sellers Can Use AI To Make Product Explainer Videos That Convert

In most cases, people lose interest in a product video within the first 10 seconds (no matter how “cool” that latest item is!). Social audiences, as a rule of thumb, decide whether to continue watching within 3-5 seconds of a video starting (and many content creators waste these crucial opening moments with logo animations or backstory instead of a strong, relevant hook). In my latest article, I will explore the advantages of AI to create product videos that click with consumers on a new level. Carry on reading to find out more. View Post

How To Start A Clothing Brand: A Step-By-Step Guide

How To Start A Clothing Brand: A Step-By-Step Guide

It is a familiar scenario – you’ve got the idea and the drive, but knowing how to start a clothing brand is much different from simply wanting one (and the initial ideas are the ones that often trip people up!). Pick the wrong business model, or trust the wrong manufacturer, and you’ll be cleaning up a mess for months! In this guide, I will walk you through the process step by step, starting with the basics and ending with your first collection on the shelf. No fluff, just useful tips that will help you get there. View Post

What It Means To Look The Part At Work

What It Means To Look The Part At Work

For fashionable guys, how you dress is an important part of your identity. However, sometimes we need to wear clothing appropriate to the occasion (such as work or business). In my latest article, I will explore how to navigate your workplace dress code while still ticking those style boxes. Continue reading to find out more. View Post

Do Men Need A Modeling Agency To Get Work In 2026?

Do Men Need A Modeling Agency To Get Work In 2026?

For the longest time, the modelling industry followed a simple rule – finding a model or brand ambassador required you to go through an agency. These firms would then introduce the talent to brands, negotiate bookings, and also control access to different opportunities. However, the industry has evolved significantly, and more and more brands now hire directly for events, lifestyle campaigns, promotional work, and marketing shoots. Find out more in my latest fashion article. View Post