Should You Take Business Cards To Events?
Business cards may seem very old-fashioned, especially in our advanced age of QR codes and LinkedIn connections. However, there are a variety of instances when carrying a humble business card can greatly benefit ‘in-person’ events. In my latest lifestyle article, I will take a closer look.
The Benefits Of Business Cards
During traditional networking events (especially those packed with senior professionals), having a classic business card on hand is still the fastest way to leave your mark. They are tangible and instant while also displaying that you are fully prepared to take action (which many business people still appreciate).
Even at events that lean towards a younger, digital-focused crowd, pulling out a ‘real’ card can be an easy conversation ender. Rather than fumbling for your phone or clumsily misspelling names when logged into LinkedIn, you can hand over a physical object, then simply make your excuses and walk away (closing the interaction naturally).
Business cards may still be unsuitable for specific functions, but the classic card exchange is still alive and well for many industries. Remember to take time to design your card with finesse (remember the iconic scene in American Psycho!), ensuring that you and your brand are well represented.
How To Go Beyond The Business Card
Despite the timeless benefits of the classic business card, you cannot always rely on them—they can easily be misplaced or get lost in a pocket full of flyers and tote-bag goodies! One excellent idea is to consider how you present your business, and the stage you are using, such as an exhibition stand from market leaders in stand creations such as Focal Exhibitions.
It is essential to connect digitally wherever possible, whether you follow up via email or use social media once the event has closed. Business cards will undoubtedly open the door, but the follow-up process is far more involved in the modern age.
Remember to consider the type of event you will be attending. For instance, technology-forward spaces may regard physical cards as outdated (even awkward) if the majority of the guests are using digital solutions.
Designing Your Card
If you plan on carrying business cards, it is imperative that they are high-quality. They do not necessarily need to be overly expensive, just clean, clear and easy to read. Remember to include your name, company (if relevant), role and at least one reliable method to contact you (avoid overloading the card with multiple phone numbers and email addresses).
Including a QR code that links to your LinkedIn can be a nice touch, just as long as the basics are always easy to find (and the scan function is just an additional bonus). When the design looks cluttered or outdated, it can do much more harm than good (which can be critical in big business).
Summary
If you are still working out if you should bring business cards to the next event, then take the plunge and slip a few into your jacket pocket (just in case). They are small, low-cost and can still be surprisingly helpful in a pinch. Even if you only share a handful of cards with attendees, it is always good to have them available (and easy to access) when someone requests one. However, always have a digital option as a backup plan (this way, you will cover all the bases effectively), ensuring you can always connect with that all-important client.
Are you a fan of the old-style business card, or are you digital only? Please share your thoughts below.
